The 4 Reasons the Malaysia Airlines MH 370 Crisis Grew Out of Hand
by Andrew C. Erickson ’15 There are not many news events that can capture the attention of the entire world for several weeks in a row, but Malaysia Airlines happened to be the subject of just such a...
View ArticleBP Oil Spill: “What not to do” in A Crisis Management
By Shanqi Luo April 20 this year will be the fifth anniversary of BP’s Deepwater Horizon spill. After five years, the after effects of the biggest oil spill in history still casts a shadow on the...
View ArticleBP Still Feeling Effects of Bad PR During Oil Spill Crisis
By Sarah Graham It’s not always easy to try to view a crisis situation as an opportunity, but ultimately, that is the goal for the public relations team dealing with an immediate situation. When a...
View ArticleVolkswagen’s mess and how it plans to clean up
Volkswagen’s mess and how it plans to clean up By Thomas Hoare Next time you see a buggy, direct your punch at Martin Winterkorn– the now former chief executive of Volkswagen. On...
View ArticleSouthwest Airline’s Transparency Strategy is Model to the Rest
Good Job Southwest Airlines By Kendall Knaak In the world of public relations, successful PR practitioners know transparency is the key to creating strong brand loyalty. After all, if a...
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